Sunday, June 17, 2007

NYT - The Life of a Chinese Gold Farmer

A fairly typical article about gold farmers, but it does have some interesting information.

For me, the fact that gold farming is done by many, many small businesses in China shows how difficult it is to combat the practice by simply banning the farmers. It's like putting out a fire in a peat bog.

A company that is unwilling to make significant design and process changes to combat or derail RMT is either willing to accept the practice and the downsides, or is committing itself to an expensive and unending guerrilla war.

In any case, the lesson that a lot of money is being left on the table by many MMO companies is still apparently not sinking in.

Read it HERE